Increased sales and brand awareness of HelloFresh cooking boxes through influencer marketing.
Berlin in summer 2019. For the content production for social media channels of our client “HelloFresh” we visit the capital.
Cooking stress-free without going shopping? HelloFresh makes it possible. The company’s concept is to put together cooking packages for the end consumer with seasonally prepared, portioned ingredients and recipes developed by chefs. Consumers can order the cooking box by subscription and receive their delivery once a week to their homes countrywide free of charge. Thanks to the step-by-step instructions, everyone can easily recook the recipes at home. HelloFresh cooperates with international chefs such as Jamie Oliver, who also designed a recipe for each cooking box himself.
And so we come into play …
In order to produce new, relevant content and thus increase awareness and boost sales, we created a concept. Together with 0711 Media Productions we started the implementation.
In a kitchen rented for the shooting, the carefully selected influencers were each allowed to prepare a dish from a box in front of a running camera. The Stuttgart fashion and Mommy influencer Karo Kauer and Felix van Deventer had arrived for the shoot. The latter is probably best known for his role in RTL’s early evening series “Gute Zeiten-Schlechte Zeiten”.
The resulting content was then played out on HelloFresh’s social media channels and as a dark ad on Instagram.