- DIY projects
- innogy SmartHome products
- Content creation on social media
2019 – The year of the smartest DIY hacks. Also at innogy the campaign “Smart Ideas with innogy SmartHome” was all about Do It Yourself.
For the first time, the company started a cooperation with interior bloggers who implemented their own small DIY projects during the campaign. The challenge: to cleverly integrate the innogy SmartHome products into the projects. This not only gave the bloggers’ communities various DIY inspirations for their own homes, but also made them aware of the different SmartHome products.
Using Swipe-Up links in Instagram Stories and discount codes under the postings on the Influencer accounts, interested fans could order the products directly online. During the campaign, the bloggers published various stories and postings in which they could follow the assembly of the DIY tutorials. With the help of Dark Ads, the postings of the influencers were additionally promoted.