Push yourself to the limit – and beyond! This is exactly the message Under Armour transports worldwide. With this mentality on the back of our necks, we established the social media channels of the international sports brand and still run them successfully today – five years later.
To this day, we are the point of contact for all social media-relevant topics, take care of the daily editorial planning and implementation as well as the complete community management across all channels.
Maintaining influencer relations and establishing new contacts is another important part of our daily work. We are in constant exchange with influencers from areas like running, fitness and soccer in order to find exactly the right multipliers for the various activities.
Together with Under Armour we implement 5-10 influencer campaigns per year. Whether product seedings, product launches or events – we provide our clients with creative ideas as well as with the implementation of the campaign. Whether selection, briefing, on-site support or reporting – we deliver everything from one source.
In 2018 alone, our marketing strategy enabled us to double the number of followers on Instagram and increase the number of followers on Facebook by over 20%. In 2019 we are well on the way to reach our goal of 100k followers on Instagram.