Market and campaign strategy
Within a commissioned scope, we can turn the business objective into a German or DACH campaign framework covering audiences, channels, roles and measurement.
Influencer marketing agency · Germany & DACH
Influencer marketing for Germany. Planned and run locally.
0711 supports international brands and agency partners with local creator judgement, campaign planning and delivery in Germany. The exact role depends on the brief and the agreed scope.
Selected brands from the 0711 Digital portfolio
Germany is more than a language version
Creator fit starts with the market.
A creator can look right in a spreadsheet and still feel wrong in the feed. Community, tone, content behaviour and brand fit all matter alongside reach.
Based in Stuttgart, 0711 can support projects in Germany and, where agreed, Austria and Switzerland. We can lead a local campaign or join an existing agency set-up with a clearly defined role.
- Local support from brief to reporting, depending on scope
- Project communication available in English
- Project-based creator selection, not talent representation
Campaign scope
What 0711 can cover.
The set-up depends on your objective, market, platform, budget and internal team. A proposal describes which parts 0711 would take on and which responsibilities remain with you or other partners.
Creator research
We assess creators for audience fit, credibility, content quality, community and the job your brand needs them to do—not just their reach.
Creative direction
We shape a campaign idea and briefing that protects the brand while leaving enough room for creators to sound like themselves.
Outreach and negotiation
We handle contact, availability, fees, deliverables and working terms with clear documentation and respectful creator communication.
Usage rights and paid extension
Where included, organic use, paid media, territories, duration and editing rights are documented in the project agreement before use.
Campaign reporting
We agree the useful metrics up front, track delivery and close with findings that answer the original campaign question.
A German campaign on your desk?
Send the brief. Let’s see where 0711 fits.
Share the market, objective, timing and budget range. Where the project appears suitable, a non-binding proposal can set out the possible scope and costs.
Selected work
Selected work, with context.
The examples cover different markets and objectives. Any figures shown are documented results from those completed projects and do not predict future campaign performance.
Under Armour
Long-term creator relations and social storytelling.
Influencer relations, content, community management and paid distribution as a connected brand system.17 campaigns · 46m impressions · 400k interactionsHistorical project figures, work delivered from 2014 to the end of 2020.View case ↗Stuttgart Region
A place translated into social motion.
Campaign planning, influencer marketing, content creation and social ads for regional visibility.View case ↗5,0 Original
Community moments built around festival culture.
Content, collaborations, product seedings and activations designed for real brand moments.View case ↗Working with 0711
A working model with visible responsibilities.
If a project is commissioned, the agreed work can move through the following stages. Timing, responsibilities and approvals are defined for the individual project.
- 01
Align the market brief
We confirm objective, audience, territory, timing, budget, roles and approval routes with your team.
- 02
Connect creators and idea
Research and creative direction are developed together so the partnership makes sense for brand and community.
- 03
Run the campaign
We manage outreach, negotiation, briefing, rights, production, approvals and publication in the agreed scope.
- 04
Report what matters
Delivery and results are documented in English and tied back to the objective you started with.
Agency partner or direct client
Your client relationship stays yours.
Depending on the project, 0711 can support your strategy, account or production team behind the scenes, or act as the visible German partner. The exact role, client contact and responsibilities are agreed before work starts.
0711 comes from brands, music, subculture and communities in Stuttgart and has worked in that space since 1996. We bring that experience into current campaign work without treating history as a result guarantee.
- White-label collaboration can be agreed
- Direct contact with the Stuttgart team
- Roles, approvals and reporting defined per project
The short version
Good questions.
These answers provide general orientation. Any project-specific scope and costs are set out separately in a non-binding proposal.
What does an influencer marketing agency in Germany handle?
Depending on scope, a German influencer agency can cover market strategy, creator research, outreach, negotiation, briefing, contracts and rights, campaign management, paid extension and reporting. Our proposal states exactly which parts 0711 owns.
Can you work with an international lead agency?
Yes. Depending on the project, 0711 can act as the German or DACH execution partner within a wider agency set-up. Roles, client contact, branding, approvals and reporting are agreed before work begins.
Do you cover Austria and Switzerland as well as Germany?
A project can include Germany, Austria and Switzerland where this is agreed in the scope. Media habits, creator scenes and commercial conditions can differ, so each market is considered separately.
Do you represent influencers or accept creator applications?
No. This offer is for brands, companies and agency partners. 0711 does not offer creator career management; creators are selected for commissioned projects.
How do you select German creators?
After commissioning, we assess audience fit, content quality, credibility, community signals, platform behaviour, brand safety and the specific campaign task. A large following alone is not a selection strategy.
What does influencer marketing in Germany cost?
Cost depends on objective, platforms, creator mix, fees, content production, usage rights, paid media, territories and duration. A possible scope and price are set out separately in a non-binding proposal.
Non-binding campaign proposal
Tell us where Germany fits into the plan.
Share the market, objective, timing, budget range and the role you have in mind. The enquiry is non-binding; if the brief matches our work, we can prepare a proposal for your review.
sayhello@0711.net